Little Bindle
Little Bindle was designed in a time and place where having lunch or a snack has been reduced to a task. It is designed to turn an out of home snack into an enjoyable moment of relaxation.
It works much like a napkin, but can be closed to take your snack along. The two sides; one smooth micro-fibre, the other soft cotton like a napkin, can be printed with exciting patterns and custom branding making it great as collectible packaging for a snack.
This offered Pactics, a company manufacturing microfibre cloths, the perfect opportunity to enter the leisure and tourism market. Especially since, even though the product was brand new, it was designed to perfectly fit the company’s manufacturing capabilities.
The interaction envisioned to change the experience of having a snack is one of comfortable suspense. Much like going to a concert or reading a book you love.
Bring it along
Take it out
Pull it open
Eat your snack
Leave on any trash
Throw away trash
Wash in the machine
Little Bindle transforms from a bag to carry your snack to a place to eat it and then into a bag for your snack’s wrapper or peel. Occasionally washing it allows you to use it for years.
Multiple prototypes and iterations were used to determine the optimal route for the cord. These were also used to improve opening, closing and use-cues through user testing.
A simple but colourful check pattern, the result of an extensive colour study, best fits the vision. But anything can be printed, making for a perfect collectible or souvenir.